5 reasons why you should write what YOU know best

Have you been writing about automobiles when you actually are passionate about fashion? Or is it the other way round? Not sure about everyone, but there have been so many times when I did something like that and I dont care about reading it again...I just fast-email it to the publisher (as if email can be faster!) and try to forget about it as soon as I can. No matter how much I try, it does not give me the satisfaction of writing from my soul. And sometimes that's how our clients feel too...

Write what you know best because:

You are good at it! - Yes, thats the first reason you should write them. It brings out the best in you and that's the only reason why anyone would like to publish your words. Writers are creative and hence, they are lucky when it comes to springing out words for unfamiliar topics. However, it is never a match to what they can do with the topics they are good at.

Your words are important to your client's business - It is always very important to remind yourself that you are not writing for your own readers. You are writing for your client's business. Your words are supposed to bring in more business to him and that's why he is investing in you. It is, therefore, essential that the words in there are good and true. And that would be when you are passionate about what you are writing. By accepting to write something because you are paid for it doesn't justify it. His customers are as passionate as he is about his business and you are not that.It would show somewhere in your article, perhaps the humour or the detail...something would stand out. And then you just helped your client lose one of his customers.

It will help you create your niche: The more you write about the topics you love, the better you would be. Your natural interest in it makes you research and string words together better than lot of us. Your words definitely sound better to many and slowly, but surely, you end up carving a niche for yourself. It is always good for your writing business being a niche writer than writing just anything for anyone. Niche writers are more in demand for the simple reason that they know what they are writing about. It all comes back to the same point as above - the clients are investing in you and they would want nothing but the best. Its almost as if going to any burger shop rather than mcdonalds (that's my idea of best burger!). But all you want is to eat the best burger. Why would you not buy it at McDonalds? That's how your potential clients feel too!

Niche writers are not affected by recession! - People talk about recession and about missing jobs. They say you should take in whatever comes in your way. But are any of those jobs coming your way good? I dont think so. Because most of the writing jobs are going to the best - in other words, to the niche writers! Performers are not affected by economic conditions. They are not affected because they have built their profile. Look at any of those successful writers and you would see they specialise in just one or two fields. And they are doing always good (Well, everyone has their bad days but they are definitely doing better than most of us!). Therefore, all the more important that you create your niche!

You enjoy it! - If all the above reasons are not why you are writing, then perhaps this should work. You should write what you like to because you enjoy it! If not nothing else, the pure joy of seeing some real talent spread across that page should be enough to scribble those words. Your readers definitely deserve it! :)

Do you all feel the same way? Any more reasons why we should build our niche?